Brand Identity for small businesses
Designing your visual Identity
The Stories We Tell creates brand identities that go beyond just a logo. From typography and icons to colours and image styling, we bring out what makes you unique, tying every element together to form a cohesive, standout presence.
Having a strong brand identity is important because it helps people recognise, remember and connect with your business. It makes your brand feel trustworthy about making your brand feel trustworthy and shows what you stand for.
Our approach ensures your brand’s look and feel is consistent across everything — from your website to social media — making you instantly recognisable and memorable in all the right ways.
Our Brand Identity Process
01. research and discovery
Our first step is to understand your business, sector and any previous design work you’ve completed. We also review and research your customer personas, market trends and competitor brands. This process provides the insights needed to inform the design process.
03. Design Execution
We start to bring your brand identity to life with tangible design elements. This includes logos, colour palettes, typography and visual elements like icons. The outcome is a complete brand identity package that includes all visual and graphic elements, ensuring consistency in your brand communications.
02. Concept Development
At this stage we focus on generating ideas and visual concepts that reflect your brand’s identity. This involves sketching initial ideas and creating mood boards that capture the right colours, typography and imagery. This step enables us to create a collection of visual concepts that effectively represent your brand's essence and direction.
04. Guidelines
Once your brand identity is in place, we create your brand guidelines. These are the resources you need to maintain brand consistency across all communications and marketing materials.
Example Brand Identity Projects
REIMAGINING A LEGACY BRAND.
Transforming an art supply brand to connect with a new generation of artists.
Collaborating with an 80-year-old art supply company on a brand refresh that celebrates their heritage and inspires the next generation of creatives.
Bromleys
cutting through the noise
How we helped a sports brand to make its mark.
From onsite signage to website design, we partnered with the team at Manchester Padel Club to help them develop their proposition, build their brand and reach a new community of players.
Manchester Padel Club
FAQ’s
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Brand identity is how your business is perceived by the public, encompassing your logo, fonts, colours and graphic devices such as icons.
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A strong brand identity helps build recognition, trust and loyalty among customers. It ensures that your business is memorable and differentiates you from competitors. Consistency in your brand identity also enhances customer experience and contributes to a cohesive brand story.
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Brand identity includes visual elements like your logo, colour palette, typography and imagery. All these components work together to create a unified and recognisable presence for your brand.
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The timeline can vary depending on the complexity of the project, but developing a brand identity typically takes a few weeks to a couple of months. This includes research, design, revisions and finalising all elements of the identity.
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Yes, brands often evolve over time as they grow and adapt to new markets or customer needs. A brand refresh or rebranding can be beneficial, but it’s important to make sure that any changes still align with your core values and goals.
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To create a brand identity that connects with your audience, it’s crucial to conduct thorough research on your target market. Understanding their preferences, values and pain points will help inform your design choices, ensuring they resonate and engage effectively.
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