Marketing strategy for small businesses
Marketing plans that your team can deliver
Your marketing strategy is your blueprint for reaching your audience and meeting your business goals. The Stories We Tell takes time to understand your brand, market and customers, creating custom marketing strategies that focus on boosting engagement and growth. Our approach makes sure your message connects across all channels, making your business stand out in a crowded market.
Whether you’re just getting started with your marketing or looking to streamline your in-house process, our strategies provide clear, actionable guidance. We outline the steps, channels and messaging that bring the biggest impact, helping you launch with confidence or bring new efficiency to your team’s workflow.
Our marketing Strategy Process
01. discovery and analysis
We start by immersing ourselves in your business, analysing your target audience, market trends and competitors. This gives us a clear understanding of the landscape and the insights we need to create a strategy that fits your specific goals.
02. Strategy Development
Next we work on a marketing strategy that’s tailored to your audience. Where needed, we’ll help you define your messaging before highlighting your key marketing channels and metrics. Then we'll give you a clear plan showing how to effectively engage your customers, boost conversions and increase your brand's visibility.
03. Execution planning
With a solid strategy ready, we outline the actionable steps for implementation. This plan is your roadmap to bringing the strategy to life and remaining focused on your end goal.
04. Execution planning
With your plan in place, we can stay on-board to help advise you on your strategy as well as find the right people to deliver on it, whether that’s social media managers or content writers.
Example Marketing Strategy Projects
Protected species
Reaching a bigger audience in e-commerce
Helping a high-end women's waterproof brand to strengthen their brand message and expand their audience reach. Working closely with the founder, we developed a messaging strategy and tested the best ways to connect with their target audience.
Marketing strategy
Giving brands a platform
How we helped a yoga studio win over a new audience.
Working with a dynamic founder to bring her vision to life, we immersed ourselves in everything from business strategy to merchandise at Four Noble Truths; House of Yoga.
Four Noble Truths Yoga
FAQ’s
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A marketing strategy is a plan that outlines how your business will connect with its target audience and achieve its goals. It helps you define your brand’s positioning, messaging, and the best channels for reaching your customers. Having a well-thought-out strategy ensures your marketing efforts are focused, effective, and aligned with your overall business objectives.
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We start by getting to know your business, analysing your target audience, market trends and competitors. This foundational research helps us understand the landscape and craft a customised strategy that aligns with your unique goals and challenges.
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We consider a variety of channels based on your audience and goals, including social media, email marketing, content marketing, paid advertising, and more. Our aim is to identify the most effective platforms for reaching and engaging your customers.
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We establish key performance indicators (KPIs) that align with your business objectives, such as website traffic, conversion rates, and customer engagement metrics. By tracking these KPIs, you can assess the effectiveness of your strategy and make adjustments as needed.
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Absolutely! We can review your current strategy to identify areas for improvement or optimisation. Our team will work with you to enhance your existing plan or create a new one that better aligns with your business goals and the current market landscape.
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The timeline for developing a marketing strategy can vary depending on your specific needs and the complexity of your business. Typically, the process takes a few weeks, during which we conduct research, develop your strategy, and refine it based on your feedback.
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