Brand Strategy for small businesses
Strategy for the long term
The Stories We Tell will help you build a brand strategy that works alongside your business goals. Your brand is more than a logo or a tagline—it’s who you are, what you stand for and how you connect with people. A strong brand strategy is essential to guide decisions, customer interactions and business direction. Without it your efforts can feel scattered, making it harder for customers to connect with and remember you.
Our Brand Strategy services focus on what makes your business stand out and how you can use this to support your long-term success. Whether you're starting from scratch or refreshing an established brand, we help you position your business and build messaging that sets the stage for your marketing and content.
Our Brand Strategy Process
01. research and discovery
We get to know your business, sector, competitors and target audience. This involves analysing past marketing efforts, reviewing competitor brands and gathering insights through customer surveys or interviews.
02. Writing your story
With insights in hand, we shape your unique brand story, a narrative that speaks directly to your audience and clearly defines what makes you stand out. We don’t just say what you do; we focus on why you do it and why it matters. This approach helps you build real connections with your customers.
03. messaging
We create a messaging framework that communicates your brand’s value. This includes crafting straplines and key messages that you can use to guide your content and marketing campaign.
04. Review
In the final stage, we take a step back to assess everything we've developed. This is where we gather feedback on your brand story and messaging framework, ensuring they resonate with your audience and align with your goals.
Example Brand Strategy Projects
Giving a brand a fresh start
How we helped a yoga studio win over a new audience.
Working with a dynamic founder to bring her vision to life, we immersed ourselves in everything from business strategy to merchandise at Four Noble Truths; House of Yoga.
4NT yoga
Positioning a brand for growth
How we helped a health brand reach a bigger audience
As Optiminds prepared to transition to a larger clinic, they recognised the need for a refreshed brand to reflect their cutting-edge expertise and innovation in Neurofeedback brain training. Aiming to raise awareness of their niche, reach a broader audience and effectively communicate their treatment benefits.
OPtiminds
FAQ’s
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Brand strategy is a long-term plan for developing your brand to support your business goals. It helps you define who you are, how you want to be perceived and how to connect with your audience. A strong brand strategy can lead to increased recognition, loyalty and ultimately, sales.
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The timeline can vary depending on the scope of your project, but we typically complete the initial brand strategy in 4-6 weeks. This includes workshops, research and the development of your brand elements.
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While having a budget is helpful, we work with businesses of all sizes and can tailor our services to fit your needs. During our initial consultation, we’ll discuss your goals and how we can best support you within your budget.
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Absolutely! We believe in a collaborative approach. Your insights are invaluable and we’ll keep you involved every step of the way to ensure the final outcome reflects your vision and goals.
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Both! Whether you're reworking an existing brand or building one from the ground up, we’ve got the expertise to help you stand out. A rebrand sharpens what’s already there, while a new brand lets us shape your vision from scratch. Either way, we’re ready to dive in.
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No problem! We’re here to help you from the ground up. Whether you need a logo, website, or any other branding materials, our team will guide you through the process to create a cohesive brand identity.
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