Content strategy for small businesses
Make your content work harder
The Stories We Tell simplifies the process of creating content for your marketing channels. Our structured content plans help you to efficiently deliver impactful content.
We do this by researching your audience to understand their preferences and pain points. From there, we generate ideas that match your brand’s voice and values, creating a steady stream of themes and content.
We also help you choose the best channels—whether blogs, social media, newsletters, or video—to maximise your content's reach and impact.
Our content Strategy Process
01. Research and discovery
We begin by gaining understanding of your business, audience and market. This includes customer preferences, pain points and current trend analysis. This research helps us create a content strategy that speaks to your target audience.
02. Content planning
Next, we develop a detailed content plan outlining what and when to create. We generate fresh content ideas that reflect your brand's voice and values and identify the best distribution channels, ensuring your content reaches the right people.
03. Content Development
With your content plan in place, we get you started with some example content for your marketing channels. We ensure that everything is on-brand and designed to drive engagement and conversions.
04. Review
This final step is all about fine-tuning and ensuring the content is valuable and interesting. Together we’ll review the content and how it’s performing, gathering feedback to ensure it aligns with objectives.
Example CONTENT Strategy Projects
Giving a brand a fresh start
How we helped a yoga studio win over a new audience.
Working with a dynamic founder to bring her vision to life, we immersed ourselves in everything from business strategy to merchandise at Four Noble Truths; House of Yoga.
4NT Yoga
boosting online presence
How we helped an interior design studio stand out online
Despite their hard work, Select Interiors struggled to gain the online visibility they needed, so they and approached The Stories We Tell to help them better engage their audience.
Select Interiors
FAQ’s
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A content strategy is a plan that outlines how your brand will create, publish and manage content to achieve your business goals. It involves understanding your audience, determining what type of content to produce and choosing the right channels for distribution to engage and convert customers.
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Having a content strategy helps ensure that your content is aligned with your business objectives and resonates with your target audience. It enables you to create relevant, high-quality content consistently, maximising your marketing efforts and enhancing your brand's visibility.
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The timeline for developing a content strategy can vary depending on the complexity of your business and goals. Typically, it can take anywhere from 2 weeks to a couple of months to conduct research, create a detailed plan and start executing content. We’ll work with you to establish a timeline that suits your needs.
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We measure the success of a content strategy using key performance indicators (KPIs) tailored to your objectives. This may include metrics such as website traffic, engagement rates, social media shares, lead generation and conversion rates. By analysing this data, you can refine and improve your content strategy over time.
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