OPtiminds Brain Training
Brand strategy | Brand Identity | Website design | Signage & Merchandise
As Optiminds prepared to transition to a larger clinic, they recognised the need for a refreshed brand to reflect their cutting-edge expertise and innovation in Neurofeedback brain training. Aiming to raise awareness of their niche, reach a broader audience and effectively communicate their treatment benefits.
-
Optiminds, a business specialising in cutting-edge brain training through Neurofeedback, had been thriving for 10 years. As they prepared to transition into a larger clinic, they needed a refreshed brand identity that reflected their experience and the potential of their growing practice. Their objectives were clear: to increase their pricing to align with the premium service they provided, attract a broader audience and effectively communicate the benefits of Neurofeedback, a unique, forward-thinking treatment.
-
We partnered closely with the Optiminds team to redefine their brand positioning and ensure their messaging resonated with their target audience. This involved developing all the content for their new website, highlighting the science and transformative impact of Neurofeedback in a clear and engaging manner. Our design expert, Suzanne, created a brand identity that captured the innovative essence of their business and we built a fully functional Squarespace website, marketing templates and signage scheme to bring the new brand to life.
-
The rebranding of Optiminds had a profound impact on their business. They successfully raised their pricing and experienced a surge in inquiries, leading to a waiting list of new clients. The refreshed brand and website allowed them to more easily articulate the benefits of Neurofeedback, making this complex treatment more accessible and appealing to a wider audience. Optiminds now stands out as a leader in their field, with a brand that reflects both their professionalism and the future-focused nature of their services.
Lauren Sharples FOUNDER
“We were expanding the team and opening a new office and wanted to refresh our brand and marketing strategy to reflect this new exciting stage of our development. We knew where we wanted to go, but had no idea how to get there.
From the first meeting with Emma I knew it was going to work. She was strategic, detailed, positive, pacey, genuinely curious, challenging and hugely supportive. We set ourselves an incredibly tight deadline so we were ready to launch when we opened the office, and thanks to Emma, we hit it with time to spare and we're thrilled with the end result. We can't wait to work with her on future projects!”
Whats your story?
Follow us
