Protected Species

Brand strategy | Marketing planning

Protected Species, a high-end women's waterproof brand, approached us to help broaden their reach. Their goal was to increase conversion rates across organic and paid channels and communicate their value effectively across all of their touchpoints, including their e-commerce site. Working closely with the founder, we helped them build up their messaging and tested ways to connect with their ideal audience.

Protected Species, a premium, independent waterproof brand for women, came to us for help with their marketing and brand messaging. In the fast paced space of e-commerce, they needed to quickly communicate what makes them special on their website and in their adverts. Along with this, they were looking to test out marketing strategies, including paid Pinterest, to reach their audience effectively.
We started by learning what makes Protected Species unique, working closely with the founder to understand their customers and how they stand out from competitors. Using target personas, competitor insights and customer feedback, we created a messaging plan for their website to help convey their value to high intent visitors.
To support the new messaging, we also tested marketing strategies. Focussing on Pinterest to showcase their style-led products, we created targeted ad campaigns using their photography and newly formed messaging.
The result? A conversion-focused website that instantly communicates what makes Protected Species unique. With refreshed messaging highlighting their blend of style and function, visitors can quickly see why Protected Species is the right choice.
We’re excited to see how they continue to connect with their customers and solidify their position as an independent leader in style-led waterproof clothing.

With Thanks to

Rebecca Mcelligott, the Founder of Protected Species for bringing us on board (and for all of the brilliant world-fixing conversations along the way).