Team Being

Team Being is an innovative team-building business with a mission to “Build teams through projects with purpose.” Unlike conventional team-building activities, they connect companies with charities, creating meaningful experiences that benefit both teams and the community. Past initiatives have included renovating children's homes and constructing forest schools. Despite their impactful work and strong word-of-mouth referrals, they recognised the need to refine their story and clarify their pitch to attract new clients. Their aim was to develop a cohesive marketing strategy and collateral that would enable them to actively promote their offerings to a wider audience.

We began with a thorough audit of Team Being’s marketing efforts, concentrating on their website, which was ready for a rebuild. Alongside a review of competitor strategies, we conducted interviews with key stakeholders including People Directors and Events Managers, gaining crucial insights. While intrigued by Team Being’s mission, stakeholders found the website confusing and were unclear about their services and the effort required to organise large-scale away days.

To address these challenges, we facilitated a brand strategy workshop with the leadership team. This session focused on our audit findings, brainstorming marketing initiatives and mapping customer touchpoints. Together, we clarified their brand story and simplified their communication framework. 

The workshop provided Team Being with a fresh perspective on their brand and a clear strategy for more effective storytelling. The recommendations and action items from the session are now being actively implemented, allowing the team to refine their marketing approach. With a clarified message and a solution-oriented mindset, Team Being is now well-positioned to expand their reach and engage new businesses with renewed confidence. We’re excited to continue supporting them as they implement these changes and enhance their impact in the community.