The NAB LAB GIN SCHOOL

Brand Strategy I Brand Identity I Website I Signage | PACKAGING

The Nab Lab, a new gin school in Whalley, Lancashire, needed a brand and website that reflected its character and location. We partnered with the team to create a vibrant brand identity featuring custom illustrations and a cohesive visual style that took inspiration from local landmark The Nab.

Brooke, an inspiring entrepreneur from Whalley, Lancashire, came to us during a challenging time in her life. While undergoing cancer treatment, she found the strength to pursue her dream of opening a gin school. Her vision was clear: she wanted a brand and website that would bring her passion for gin to life, while drawing inspiration from Whalley’s local landscape—specifically a hill known as ‘The Nab.’ Our goal was to create an identity for her new venture, The Nab Lab, that captured both her love for gin and the essence of her local roots.
We worked closely with Brooke to bring her vision to life through a brand identity. Inspired by ‘The Nab,’ we designed custom illustrations of the hill, making it the focal point of The Nab Lab’s branding. This visual was woven into everything, from the logo to the labels for her own Gin range, Spirit of the Nab, and other branded materials.
We didn’t stop at branding. We built a fully bookable e-commerce website, making it easy for customers to reserve their gin-making experiences. We also developed packaging, signage, merchandise, menus, templates and more, ensuring every interaction with the brand felt cohesive, professional and true to Brooke’s vision.
The Nab Lab launched with great success, selling out its first month of Gin classes. The cohesive branding gave Brooke the confidence to move forward and the community embraced The Nab Lab’s local feel. The project not only captured Brooke’s passion for Gin but also highlighted the power of a well-executed brand to drive real business results.

Brooke Darlington Founder

“From the minute we started working together, Emma completely understood my vision and gave me inspiration and ideas, to support my vision.

She worked at pace, but with care and attention to all the important details, she also introduced me to others who could support some of my other requests around my branding

The website is exactly as I first envisaged it, and the feedback has been brilliant, it represents the brand so well and the navigation is perfect.

I couldn’t recommend Emma enough, she is a pleasure to work with, completely knowledgeable, always willing to go the extra mile and a perfectionist - which is exactly what you need when you are putting the trust of your brand and website in someone else’s hands.”

With Thanks to

"This project was a true team effort, featuring stunning design by Charlotte and Suzanne and illustrations by Louise Ansell. We loved collaborating on such an inspiring project and Brooke the founder was a complete superstar as she was undergoing chemo as we completed the project but brought 100% every day.