With Intent Coaching

Brand strategy | Brand Identity | Website design

Lindsay Hall, a newly certified Business Coach, sought to launch her consultancy, With Intent, to help individuals build intentional careers. As a first-time entrepreneur, she needed support creating a brand identity and marketing strategy that reflected her vision.

Lindsay Hall, a newly certified business coach, embarked on her journey to launch a coaching consultancy focused on helping individuals build intentional careers. Eager to convey her vision through a compelling brand identity, marketing strategy and website, she sought guidance as a first-time business owner facing the complexities of starting from scratch. The objective was clear: create a distinctive brand that effectively communicated her approach and helped her stand out in a noisy marketplace.
We began with in-depth research into Lindsay’s target audience, identifying their specific needs and pain points. Together, we crafted a brand strategy that aligned her expertise with client expectations, focusing on a specific niche to refine her messaging and provide the foundations for her brand identity and marketing communications.
The next step was naming her business, With intent, and securing the domain withintent.coach to reinforce her offer. Using the positioning from the brand strategy, we designed a visual identity including a logo, colour palette, fonts, and styling guidelines.
We then developed a user-friendly Squarespace website as a central hub for her marketing activities, alongside social media templates, workbooks, and document layouts to support her growth.
The outcome was a cohesive and polished brand that provided Lindsay with a strong foundation to launch her business. By the time she went live, Lindsay was equipped with all the essential tools to connect with her audience and build her consultancy. This streamlined process instilled clarity and confidence in her brand, helping to set her up for long-term success.

Lindsay Hall FOUNDER

“As the owner of a business coaching company, I had no idea where to start with setting up the brand. Emma was brilliant to work with, bringing experience and advice that helped me think about the strategy of my business and what I wanted to achieve. She understood me as a person and translated this into the brand, showing a real eye for design. I'm thrilled with the brand and website she created, and her energy and enthusiasm made me feel supported in achieving my goals. I highly recommend Emma for anyone looking to improve their brand strategy or website.”