Four Noble truths yoga

Business Strategy I Brand Identity I Website I Merchandise I Signage I Content

Four Noble Truths Yoga wanted to stand out with their re-launch as the "wild child of yoga," moving away from typical serene yoga branding. They aimed to attract a broader audience while staying true to their bold, quirky spirit. Our task was to revamp their brand and digital presence from the ground up, creating a vibrant identity and content that reflected their unique energy and set them apart in a competitive market.

Four Noble Truths Yoga, a Stockport-based studio, had recently relocated and wanted to make a big splash with their re-launch. They weren’t interested in the typical yoga branding, no muted tones or overly serene vibe. Instead, they wanted to stand out as the "wild child of yoga", bold, quirky and full of personality. Their goal? To attract a broader, more diverse audience while staying true to their energetic spirit. Our task was to rethink their brand from the ground up, ensuring every touchpoint reflected their unique identity.
We dove headfirst into the project, working closely with Stacey and her team to develop a brand strategy that was as dynamic and unapologetic as the studio itself. It started with a complete visual identity overhaul which flowed into their online presence, with a fresh, user-friendly website that captured the studio’s playful energy.
But we didn’t stop there. As we got deeper into the business, we saw room for more growth. Beyond a branding exercise, we helped shape their business strategy. From refining pricing models to introducing branded merchandise and new class types, we worked together to ensure Four Noble Truths wasn’t just visually different, it had a solid foundation to support its growth.
The re-launch of Four Noble Truths Yoga was a huge success. Their new bold brand caught people’s attention, driving a 200% increase in new members and more enquiries in the month launch than the entire previous year. The website became a central hub for their community, representing their teachers and unique vibe. Four Noble Truths now has a brand that’s as different as they’ve always wanted and it’s making a big impact on their bottom line.

Stacey Parkes Founder

“Working with The Stories We Tell has been transformational for my business. They didn’t just bring my ideas to life—they elevated them in ways I hadn’t even imagined. Emma, Sally, Suzanne and the team genuinely connected with my story, capturing my essence with authenticity and heart, the entire process felt more like an adventure than a business task. The experience has propelled my business forward and I’ve learned so much along the way. I couldn’t be happier with the result and can’t wait to see what we create together next!”

With Thanks to

This project was a true team effort, featuring stunning design by Suzanne and photography and videography by Lana. We loved collaborating with this talented crew, and even joined in on many yoga sessions—ranging from hot yoga to aerial yoga, and even a floating sound bath! It was so much fun, it almost felt cheeky to call it work!