Manchester Padel Club

Brand strategy | marketing | Website design

With padel fever sweeping the UK, The Stories We Tell partnered with Manchester Padel Club to reimagine their brand and carve out a unique space in a growing market.

The mission was clear: elevate Manchester Padel Club’s profile in a competitive landscape. To achieve this, we needed to create a distinct visual identity that not only helped them stand out but also stayed true to their core simplicity and decades of padel expertise.
We began by developing a comprehensive brand identity system designed to empower the club in delivering a cohesive brand experience across off and online platforms. This new identity would serve as a foundation for all future communications, ensuring that their message resonated with their audience.
Our goal was to infuse the brand with a sports-driven aesthetic that encapsulates the energy of Padel. We retained the existing red and blue colour palette, utilising bold colour blocking to create visual contrasts that draw attention.
Next, we equipped Manchester Padel Club with essential tools to manage their day-to-day marketing in-house. This included designing effective marketing campaigns and creating social media content, allowing them to connect with their community and enhance their visibility.
The outcome? A vibrant, athletic visual identity that honours Manchester's rich sporting heritage and showcases the excitement of padel.
The refreshed brand features a bold, modern font that injects energy into everything from social media posts to onsite signage. With these new tools, the club has successfully launched their own marketing campaigns and fostered a growing community of padel enthusiasts.
As Manchester Padel Club continues to grow, we’re still supporting them with their marketing strategy and we’ve even begun learning how to play padel!

DAVID THOMAS FOUNDER

“Sally is an outstanding marketer. She is an excellent all-rounder in terms of skillset but is also highly connected and can bring in additional specialist resources at the right time where needed. Perhaps her strongest asset though is the delivery of the highest quality work at all commercial levels, equally comfortable operating at board level or getting involved in day-to-day delivery. Sally is always my first call for any commercial & marketing projects…. (unfortunately for her!)”

With Thanks to

A special shoutout to the brilliant Suzanne whose exceptional graphic design skills allowed us to create a flexible design system that works as hard as the players on the court!